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Team: Liverpool


Where from: NZ


Favourite player: Suarez


Best team moment: The obvious ones stand out but the lads demolishimg apurs at the lane like it was a training day was a nice memory


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Timezone: (GMT +12:00) Auckland, Wellington, Fiji, Kamchatka




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05 Mar 2017 21:17:21
question for ed002 - genuinely interested in how you would build Liverpool up to be a competitive title contender?

If you have time that is! If I've read you correctly you're an advocate for spending wisely, developing strong financial stability and sustainability etc etc so keen to hear what your master plan would be!?
thanks in advance :)

Faithinworks

{Ed002's Note - Easy. A simnple six point plan to get the entire club back on a good footing:

1. Corporate Business: Liverpool have done well financially out of the sponsorship and partnership agreements but in some cases have sold their soul to the devil and in others the deal is not as good as it could be for a club of the profile of Liverpool. Look to move away from Standard Chartered and bring in a higher profile and better paying sponsor as soon as is practical.

The deal with New Balance/Warrior was a major mistake and the club need to exit it as soon as possible – sadly the boat to get a deal with Adidas after Chelsea dumped them has probably sailed. Any deals with organisations that are socially questionable (e.g. Bet Victor), socially bankrupt or have caused the club embarrassment (e.g. Dunkin’ Donuts), nonsense (Nivea and the club’s official coconut water supplier TCC), are from a country with controversial human rights (flag carrier Malaysian Airlines – who replaced just as bad Indonesia’s Garuda) should be cancelled or run down as soon as possible. Being on morally better ground will make a club with Liverpool’s profile to get better profile sponsors.

2. Football Business: Liverpool has revamped in the past three years from top to bottom but yet Klopp is still getting an easy ride and the transfer windows are far from successful. Two things to do (a) get a Director of Football in (not taking the advice of anyone who suggests Damien Comolli would be a good idea), and (b) explain to Klopp that his inability to adapt is a large part of the problem and that he needs to do it (perhaps with help) or look to apply for the Barcelona job or take some time and wait for the job he really wants at Bayern Munich. There are better coaches out there and the likeable clown act is wearing thin.

3. Fan Considerations: Establish a point of liaison with fan representatives (Ed001 perhaps and the sad fat guy who runs the other site - I don't recall his name) but do not involve the Spirit of Shankly in any way – a bunch of morons in a pub who want the club handed over to them and are planning already to give the owners a hard time starting again this summer need to be brushed aside.

If they are interested in buying the club they need to be told to have their bankers call when they have a $1B Banker’s Draft in hand and the club will be sold to them. If they want to act responsibly and represent supporters they need to lose the aggressive and controntational approach.

4. Wrest Power Back from the Players: Players at high profile teams (in particular in the Premier League and a few other individual players dotted around Europe) are not fully focussed on doing what they are employed to do, and in many cases are paid well to do. I would get someone in (a really knowledgeable football guy who can advise the club) and have them speak to each of the players to really understand where their focus is and where they want to be.

I would also have a suitable advisor go right through all of the coaching staff and look at the methods of coaching. I would then get the players together and tell them that the club will be making addendums to their contracts requiring such things as responsible behaviour, not wearing flimsy designer football boots that offer little protection, wearing black boots only in games, responsible usage of social media, banning all at club visits by hairdressers and car salesmen, banning the use of all hair care products etc..

The players need to be controlled in any interviews and interviews, and any endorsements, should all be arranged through the club. Any players to which the club is making payments to third parties for such nonsense as image rights need to be moved on or the contracts amended at no penalty to the club. Then they need to be asked if they buy in to the club and these changes – if they don’t their agents can be told that the club is happy for them to find new employers for their charges.

5. Reserves and Loans: Firstly get some structure and planning for a career path and look to establish relationships with a couple of sides such that the loan system can work for the club. The liaison structure is critical as whilst managers may occasionally see players it is generally something undertaken by others dedicated to the task.

As an example, each loan player from Chelsea has a liaison officer assigned (some are ex-players) who regularly see them, deal with any issues and report progress back to the club. For instance there was a problem with a couple of players in the Netherlands and that resulted in the club having them get involved with spending some time with the local community (schools and charities). Chelsea has also helped clubs they have and are building relationships with - this may include providing training facilities, loaning coaching staff, having ex-players works with them in some capacity etc..

They have a structure in the Netherlands and Belgium in addition to relationships with South American and old Eastern Bloc countries. They are currently working a deal with a Champions League side as well. Similarly in Italy I know that the clubs with a significant number of players on loan have regular contact and bring them back as a group for training on a couple of occasions mid-season.

I am sure there will be someone at Liverpool keeping contact with the younger players on loan where there are legal responsibilities as some are still technically children but others on loan from Liverpool reported the occasional text message only – simply not good enough. Many clubs in Spain and Portugal have built relationships with other sides and it helps with brining in players from South America.

6. On Field: Whilst the fans want significant changes every year the club needs to get in to the position of making small changes to improve the team each season, not simply discarding the work done and starting again. It has not worked with the recent managers at the club and Damien Comolli was a massive mistake (which I did explain here the day he joined). Right now the side ids not too far away but like other managers it is a task Klopp struggles with – so the club need a good footballing guy as Director of Football to help out.

Financially the club need to be self-sufficient or making a profit – particularly given the additional media income. Give Klopp the marquee buy of Julian Brandt this summer and then fix the problem areas though sales.}


1.) 06 Mar 2017 00:57:41
Brilliant Ed2, thanks for that. But I do have to say, bringing Chelsea into it, your slowly becoming a LFC supporter! Ha couldn't resist.

{Ed002's Note - They are a good example. Manchester United also supports a structure that makes the loan system work for them although it has dropped away a little recently. But Liverpool should look towards what others do and learn if they can.}


2.) 06 Mar 2017 01:18:02
Great read that ed002 thanks, never knew we had an official coconut water supplier.
I really like your 6 point plan, I think you should come in and help advise the club officially and bring success back at LFC, I know it would probably be a big drop in income but I imagine the club would be grateful and let you have the occasional day off so you could continue your rodeo clown hobby, plus imagine how stress free your life would be as an ed on here when Liverpool are back on top and winning week in week out. Lol.


3.) 06 Mar 2017 03:21:08
Hi ed002

Why was the deal with Warrior a mistake? It seemed to be a very large deal at the time.

{Ed002's Note - Liverpool's shirt deal is with a small company who don't pay close to what others do.}


4.) 06 Mar 2017 03:30:16
Also ed, can you elaborate on the black boots policy? I agree with it and wanna hear your reasons behind it.

{Ed002's Note - The players need to be dragged down a peg or two.}


5.) 06 Mar 2017 03:58:23
Thanks Ed002. I'm a cynic by nature and have wondered in the past just how "in the know" some of the Ed's are. Over the past few years you have occasionally gone into depth to explain the behind the scenes machinations of various aspects of the footballing world and have proven quite clearly your qualifications for educating idiots like me. Ta :)


6.) 06 Mar 2017 04:28:19
Awesome ed002 thank you :)
I wonder about the DOF point, it seems like a definite need for any club. Particularly thinking about the club's identity and structure moving forward, surely that decision makings needs to be rubber stamped at a level higher or removed from the manager role aye? I always felt that you establish what you want as a club and then recruit the right people to deliver it.

Is michael edwards and the sporting director role the solution there?


7.) 06 Mar 2017 05:56:55
Ed. A good read with what you have put above, Can I ask please do you think Everton are looking to get towards this structor with there new planned set up/ ownership. Where do you see them in five years?

{Ed002's Note - MIchael Edwards role is a little different in that he assesses the data of players from leagues around the world and determines whether a player would be a suitable fit for Liverpool in terms of playing and economics. Worked previously at Portsmouth and Tottenham where he performed similar roles - but he is not an out and out football person who understands pure talent nor is he a person tied in with the footballing network in the way others are.}


8.) 06 Mar 2017 07:33:08
Very good post 002.


9.) 06 Mar 2017 07:58:21
Brilliant post ed 002.


10.) 06 Mar 2017 09:25:27
Do you think somebody like Les Reed would be a good pick for LFC as Director Of Football? Although, i would expect he is very happy at Southampton.

{Ed002's Note - I am sure that there are plenty of folks out there who would be suitable.}


11.) 06 Mar 2017 10:14:11
Point three will interest Waro. Brace yourself for the impact boss, he is coming for you 😎.


12.) 06 Mar 2017 10:39:18
Rarely log in to reply, but read the site on a daily basis. Always hoping for real knowledge and educated opinions like this. Thank you!


13.) 06 Mar 2017 10:10:14
Excellent response ed, really enjoyed reading that. Would you say the club are beginning to recognise that change is needed to take them forward or are the people in charge blind to their ways?

{Ed002's Note - The club has done a great deal in terms of the stadium, restructuring the scouting staff, commercially and, now, restructuring the management. They are are in reasonable place but not where they want to be - but it has been a money pit that now has the saving grace of the new media money.}


14.) 06 Mar 2017 11:44:12
That's interesting to hear ed. When the deal was announced the media was calling it the most lucrative shirt deal in the EPL. Did the media not read the fine print?

{Ed002's Note - When Liverpool signed the contract with New Balance it was not a bad deal but others have negotiated sliding scale deals which put them in a far better position.}


15.) 06 Mar 2017 12:16:08
Stats are an absolute load of bull and i can't stand them. Scouting is an in depth study of a player and finding hidden gems. Stats won't tell you why a player is performing well at their current club and whether they will perform well, and whether they can be improved.

Its all about perception and insight into a players personality and qualities and how they can fit into the jigsaw puzzle of your team, not facts and manipulated figures. If our club is truly being run on a mostly stats based scouting method its no wonder our transfers don't work.


16.) 06 Mar 2017 12:36:19
Waro won't like that post but I love it eds. Well put and totally spot on. Spirit of shankley group are an unwanted blight on the club we all love. YNWA.

{Ed002's Note - Waro like many of the Spirit of Shankly want the owners out and will continue to harrass and harangue them in an abusive and confrontational manner. Obviously this doesn't help the players or the club and two players have already made it clear that they have been affected by the fans and what appears on web sites and social media etc.. The Spirit of Shankly has a naive view that one day the club will be handed over to the supporters - that is simply never going to happen. If the club is sold it will go to another investor group like FSG, will go in to the hands of a Far Eastern partnership or will go (via floatation) in to the hands of institutional ownership. None of these will be good for the club - although many like the idea of wealthy Arab or Chinese owners - caveat emptor.

But very importantly Waro is open and honest about his opinion and views - and that I really do respect. It is a pity his mother didn't drop him on his head more often as a child and knock some sense in to him.}


17.) 06 Mar 2017 18:09:38
When you can you start ed002?

Crooky.


18.) 06 Mar 2017 18:22:27
"a simple 6 point plan" 😄.

Thanks ed002, good read, but perhaps not that simple to implement.

{Ed002's Note - Everything can be done within 2 years Ron.}


19.) 06 Mar 2017 19:34:07
Cheers for the reply eds. I just don't get the spirit of shankley group at all. If u support the club and players how can you be so destructive towards it? Which player's have been affected eds? Cheers.

{Ed002's Note - Karius and Can - at least. But it is not just the Spirit of Shankley that trashes the staff and the players, and the owners.}


20.) 06 Mar 2017 21:48:32
We'd better be careful what we wish for. Look at Arsenal right now. Their fans are literally eating each other alive due to the Wenger in/ Wenger out warring factions.


21.) 07 Mar 2017 01:00:05
Ed002

Do you think with what Billy Hogan has worked on since being appointed his previous position to his new role, that he has the qualities and guile to show the leadership and major decision making that would be needed to carry out your .
6 point plan?

In other words can he do
(or would he do) what needs to be done in your opinion within a 2-3 yr time frame?

{Ed002's Note - I don't want to get involved in stoking any fires about the management team. They have some good people but you need to remember these are business people not football people. They need someone senior who knows what shape the ball is.}


 

 

26 Jan 2017 10:24:34
Did anyone else think that second half had some promising signs? Anywho, i maintain again that we are not as good as our 1st / 2nd position for a few weeks lead some to believe. We have a very good starting XI, and when playing well can tear apart any defence. But we are still not consistent enough and lack depth to deal with drop in form, injuries etc. People will point to Leicester but they had the added advantage of no expectations. As soon as Liverpool hit the top we had these pages flooded with whimsical fans getting carried away with hopes of a title challenge and posting how we're the best attacking team in europe and blah blah.

We need to understand that this team is still building. I said Klopp would need at least 2 - 3 summer transfer windows and pre-seasons to establish his squad. We are not there yet.

We do have a squad good enough to make the top 4 and we have given ourselves a great head start to achieve that. As it was at the start of the season, that should still he our target. Anything else is a bonus.
To me if we don't qualify for CL then that is the only tangible and measurable failure from the season.

You don't need to have blind faith, I certainly don't. But blind rage lost in emotional red mist I think is far worse!

Faithinworks

1.) 26 Jan 2017 11:31:35
TBH though we didn't sign enough in the summer if you ask me.

Squad is piss thin and quality is lacking.


2.) 26 Jan 2017 11:49:52
I can accept top 4,a trophy wouldn't go amiss, I;m not sure you should require 2-3 summer transfer windows to build the squad you want. It really shouldn't take more than 2 given the money we are / have splashed out.
I personally think Klopp has made some errors in judgement we can not be gotten away from. for example not strengthening centrbacks and ditching Lovren, (there are others) He could have easily remedied that this summer.
I personally think asing for almost 4 seasons to make your mark on a team and build a championship contending 1 is a little long. I just don't get why we've seemingly ditched our press or moved Lallana wide in the front 3 when he as working well in the middle.

I just feel disappointed that we were up there with Chelsea as front runners, and have (along with the arse and spurs) let Chelsea run away with the title almost, (they haven't event played that well at points) but are somehow 8 points clear. I don't demand that we challenge right away, but I also don't expect us to capitulate when we miss one or 2 players and throw away a possible title winning season. For me that is what we have done.


3.) 26 Jan 2017 12:54:21
Good post faith I must say I totally agree with


4.) 26 Jan 2017 12:57:08
We all thought Chelsea would be found out but the reality is Liverpool has been found out at least thrice if not less in one month. We were top of the mountain in December. 2nd by Jan 1st, 3rd by Jan 15 and 4ty by Jan 20. We have a do or die match against Chelsea on Tuesday and I am sure they will park the biggest bus available against us.
Can't blame anyone else, Could we.

Our players are so depenedent on each other than you move one out the rest all struggle. Klopp doesn't have a contingency plan in case the usual pressing doesn't work.

We sacrificed the defense for high attacking fluid football and guess what when the front players have off days we rely on the defense. Simple old school football rule.

No ranting strict observations.


5.) 26 Jan 2017 18:11:28
Spot on, Faith. Love your post. We created 2-3 chances in the second half and had a stone wall penalty denied. That is what happens when you are struggling: you don`t get the calls that you deserve, same as the Utd game where their goal should never have stood due to the clear offside at the beginning of the play. The great start we had has made sure that we are not cut adrift from the top 4 as we are ONLY two points off second with 16 games left, a whole half-season.

Top 4 was the priority and should stay that way. The title? it was never on for me so not too bothered there. keep the faith, lads cos clearly, Klopp is trying his best to stop the rot so we need to support him in his low moments if we were quick to love him in his high moments. you can`t have one without the other, really.


 

 

14 Jan 2017 19:29:46
Some basic sports psyc for ya'll - how to deal with pressure? Just focus on what we can control. Only our own preparation and performance. Narrowing focus down to those things will help, all of which we have no control over!

Faithinworks

1.) 14 Jan 2017 20:20:59
Spot on, Faith. But you know many on here always wanna control the outcomes of everything, knowing fully well that outcomes can never be totally controlled not just in life but especially in football.

However, luck is often defined as "when preparation meets opportunity". Hence, focus 110% on your preparation and you`ll be ready to pounce as soon as the opportunity arrives.


2.) 14 Jan 2017 21:49:12
I think we can safely assume that the Manc players will be fired up tomorrow.
As long as we show the same passion, determination, aggression and desire to win. we should have enough to beat them.

Come on lads. YNWA


 

 

31 Dec 2016 22:52:13
630am kick-off here in New Zealand on Jan 1st! Pub quiz question for first goal scorer or 2017 you could offer Gini as a cheeky answer!
Happy new year eds and everyonw else :)

Faithinworks

{Ed025's Note - and you and your family mate..


 

 

31 Dec 2016 04:05:00
Ed001 - Is inside info for you guys harder to come by these days? Particularly at lfc?

Faithinworks

{Ed001's Note - it really depends on who is involved.}


1.) 31 Dec 2016 06:29:47
Sweet as ed001 :)


 

 

 

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27 Mar 2017 07:10:03
when people say coutinho should play centrally, are they suggesting a change of formation and style? or do they mean that coutinho should play centrally in firmino's position? or that he should play centrally in the midfield - i. e., one of lallana or gini position?

Faithinworks

 

 

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25 Mar 2017 07:08:39
Brendaned? Anyways, for me suso was a slower weaker coutinho. Had the same smarts, vision etc. But it was always going to be difficult for him to develop in the prem being so lightweight. Not saying he needed to be afikenwa lol but he just seemed to struggle to impose himself on the pitch. But! And there is always a but! He might have got there with time as always, unfortunately wpuld ya'll have been ok riding the ups and downs along the way? Doubt it.

Faithinworks

 

 

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07 Mar 2017 02:42:13
yea I agree on the money thing. to me it's not really the amount of money spent, but more about getting the right structures and the right people in to use that money in the best way possible.

Faithinworks

 

 

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05 Mar 2017 05:17:07
Seano - no one in this team turns up every game. You need to reallywatch games again and put the outcome to the side in order to make a proper assessment. He is as energetic in losses as he was today. but we lost. that clouds all the judgement of him.

Faithinworks

 

 

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05 Mar 2017 05:14:57
watched 2 RBL games this season. 2nd game this week. Naby is very impressive and tbh looks like an Arsenal-type player.

Faithinworks

 

 

 

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29 Mar 2017 04:27:38
Cos our players never get injured on liverpool duty.

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25 Mar 2017 07:11:29
Origi is like Can. Has everything to succeed in his position but needs something that probably pundits and fans won't allow. time.

He may not become the striker we crave for another 2 or 3 seasons. and to be fair how many strikers his age are running around tearing up the prem hmmmm?

Faithinworks

 

 

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24 Mar 2017 05:27:05
Built like a tank ol origi is, but plays like a mini. Hopeing he griws into the body soon!

Faithinworks

 

 

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20 Mar 2017 23:35:17
clyne has 2 guys to mark there. he loses either way.

Faithinworks

 

 

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20 Mar 2017 23:30:32
the best part was when Can was running with the ball and the commentator said something like - "Can is surverying his options, one of which is to just run past Yaya" hahahahahahahahaa.

Faithinworks